Pharma’s Response to the Fight Against Climate Change
The pharmaceutical industry is playing an increasingly important role in the fight against climate change, as it seeks to minimize its environmental... Read More
The Risk of Data Breaches in the Healthcare Industry – What Steps Should be Taken to Prevent Leaks?
Data breaches in the healthcare industry have become a major concern in recent years, as more and more sensitive patient information is... Read More
The Importance of Healthcare Marketing in Connecting Doctors with Patients
Healthcare marketing plays a crucial role in connecting potential healthcare professionals (HCPs), such as doctors and nurses, with pharmaceutical products and medical... Read More
Why You Should Take Advantage of Email Marketing to Effectively Connect and Engage With Your HCP Audience
Email marketing is a powerful tool for any marketer, but it can be particularly effective for those in the pharmaceutical industry, which... Read More
The Future of Pharmaceutical Marketing: Embracing Omnichannel and the Next Best Action Approach
In the pharmaceutical industry, marketing has always been a complex and challenging task. With the rise of digital channels, it has become... Read More
Why Pharma Marketers Need to Leverage Programmatic Advertising for Maximum ROI on Campaigns
Throughout the years, trends in marketing have shifted significantly, and the same is true for pharmaceutical marketers. As digital trends become more... Read More
Unlocking the Benefits of Video for Pharma Marketers: An Effective Way to Engage HCPs and Enhance Customer Journeys
The COVID-19 pandemic has had a significant impact on the healthcare industry, disrupting traditional methods of delivering care and creating new challenges... Read More
An Overview of HCP Engagement – 3 Tips for 2023
Since the early days of COVID-19, healthcare professionals’ (HCPs) experiences with digital technologies have shifted due to the changing landscape of how... Read More
Download the Programmatic One-Pager
Programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle of human negotiations and... Read More
Why You Should Adopt Programmatic Advertising
To put it simply, programmatic advertising uses artificial intelligence and machine learning to buy advertising in real-time without going through the hassle... Read More