2017 Benchmarks for U.S. Healthcare Publishers & Advertisers

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This analysis provides insights into benchmarks for the healthcare and pharmaceutical digital advertising industry.

Time range for this report: January 2015 – December 2016

Analyzing data from 30 healthcare websites with over 14 billion total sessions and campaign data from over 820 million impressions, the report was compiled using a combination of several analysis aggregators including Tableau, Google Sheets & Excel. Data was extracted from numerous tools including Google Analytics, Moat, and DFP.

Contains benchmarks on healthcare publisher on-site metrics including mobile trends, bounce rates, time-on-site and pageviews per session. The whitepaper also reports on viewability metrics including in-view % and invalid traffic (IVT) benchmarks. Finally, click-through-rates (CTR) for banner advertising on healthcare publishers and pharmaceutical ads is reported.

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