2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers

Benchmark metrics for consumer and professional healthcare publishers and advertisers.

Time range for this report: January 2016 – June 2018

Notable Numbers for 2016-2018:

• 8% increase in mobile traffic across all audiences
• 12 second decrease in time on site for consumer audiences
• 16 second decrease in time on site for professional audiences

Metrics covered:

1. Desktop, Mobile & Tablet Sessions
2. Time on Site
3. Pageviews per Session
4. Bounce Rate
5. In-View Rate (Viewability) on Display Advertising
6. Non-Human Traffic Rate (NHT) on Display Advertising
7. Click Through Rate (CTR) on Display Advertising

Don’t miss out on all of our free whitepapers.

Fill out this form to get your complimentary copy of 2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers:

You will receive an email with a link to the PDF.