How to Leverage Video Content in Healthcare Marketing
Video content is a powerful tool for healthcare organizations to use in their marketing efforts. It can be used to engage with... Read More
TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform 05/03/2011
While the percentage of TV audience decline is small at just over 2%, the news itself is very big. TV, particularly in... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More
Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
Google Launches Real-Time Search
According to Mashable, Google’s launch of real-time search for the entire world is imminent. Already available in via clicking on any “Hot... Read More
The Year the Media Died
Warning to our traditional publishing partners and friends: This video may be depressing. First saw this at the 247RealMedia Digital Summit:
The Pace of Change
I’ve been thinking a lot about the pace of change and the impact that is having on both business and the human... Read More