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Online Ad Market Breaks Records in Q1 2010

U.S. Online Ad Market Grows in Q1 –

Looks like at least the online advertising industry is recovering from the great recession.  U.S. Online ad revenue hit US$5.9 billion, the highest-ever total for a first quarter according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

ComScore also recently reported that impressions of display ads (static and rich media ads; excluding video ads, house ads and all ads < 2,500 total pixels) rose 15 percent in the first quarter, year on year, to a record $1.1 trillion. Spending on this ad format totaled $2.7 billion, or $2.48 per thousand impressions (CPM), according to comScore.

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