Medical Device Promotion: Integrating Offline and Online Channels
Medical device promotion is an important part of the healthcare industry. It is the process of marketing a medical device to potential... Read More
The Dos and Don’ts of Using TikTok for Healthcare Marketing
TikTok has become one of the most popular social media platforms in recent years, and healthcare organizations are beginning to realize the... Read More
The Role of Influencers in Promoting Healthcare Products
In recent years, influencers have become increasingly popular in the promotion of healthcare products and services. An influencer is an individual who... Read More
Leveraging Social Media to Boost Biotech Brand Awareness
The use of social media has become an essential part of any successful business’s marketing strategy. Social media can be used to... Read More
Digital Marketing in the Healthcare Industry
The healthcare industry is highly competitive place to work in. With the rise of technology, digital marketing has become a crucial part... Read More
Twitter CTAs: Top 10 Most Effective Call-to-Action Strategies
In the past decade, social media has had a significant impact on how brands are able to communicate with their consumers. It... Read More
Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption... Read More
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
Google Launches Real-Time Search
According to Mashable, Google’s launch of real-time search for the entire world is imminent. Already available in via clicking on any “Hot... Read More
Razorfish Presentation on Social Media
Here’s an interesting Razorfish Presentation by Garrick Schmitt, Group VP of Experience Planning (a title that screams “new way of thinking”). Very... Read More