Digital Marketing in the Healthcare Industry
The healthcare industry is highly competitive place to work in. With the rise of technology, digital marketing has become a crucial part... Read More
Twitter CTAs: Top 10 Most Effective Call-to-Action Strategies
In the past decade, social media has had a significant impact on how brands are able to communicate with their consumers. It... Read More
Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption... Read More
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
Google Launches Real-Time Search
According to Mashable, Google’s launch of real-time search for the entire world is imminent. Already available in via clicking on any “Hot... Read More
Razorfish Presentation on Social Media
Here’s an interesting Razorfish Presentation by Garrick Schmitt, Group VP of Experience Planning (a title that screams “new way of thinking”). Very... Read More
Eye for Pharma #efp conference
At day two of the Eye for Pharma eCommunications conference. A diverse array of topics being covered. Kudos to Joe Shields and... Read More
FDA Hearings on Social Media
Kudos to Eli Lilly, Sanofi-Aventis, J&J and Pfizer for stepping up to the plate and actively participating in the upcoming FDA hearings... Read More
7 steps to introduce social media
Like a replay of convincing “upper management” to buy into the Internet, the rank and file are struggling every day to convince... Read More
Digital Pharma conference
The Digital Pharma conference was probably more aptly named “Twitterfest”. If there is any rationalization to the billion dollar valuation that Twitter... Read More