The AdSense Revenue Share
Google is entering the age of transparency and has “disclosed” it’s revenue share with publishers. They have self-reported that their revenue share... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
To “Fee or Not to Fee”… the subscription question
Dave Morgan shares his insights on the likely trial and error period emerging again for publishers on whether or not to share... Read More
CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
Traditional Publisher Edge in Online
The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their... Read More
Print Is Dead, Long Live Print | Fast Company
Conde Nast continues to “grasp onto the vine” that they know for fear of falling to the jungle floor (see Tarzan Economics... Read More
‘Toll Gates’ For Premium Content?
At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.... Read More
Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More