Digital Marketing Drug Evolution
Digital marketing for newly developed drugs is set to undergo significant changes in the next five years. The rise of technology and... Read More
Digital Marketing in the Healthcare Industry
The healthcare industry is highly competitive place to work in. With the rise of technology, digital marketing has become a crucial part... Read More
5 Considerations for Data Protection in the Pharma Industry
There are enormous amounts of data in the pharmaceutical sector, which makes this industry one of the most important for high-quality data... Read More
RJ Discusses in eMarketer: Pharma Marketers Move Toward Mobile
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions... Read More
WebMD Exploring Sales Process as Lipitor goes off patent
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of... Read More
TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform 05/03/2011
While the percentage of TV audience decline is small at just over 2%, the news itself is very big. TV, particularly in... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
Trust Barometer 2011
Trust Barometer 2011. Pharma improving in the ranks for “Trusted” industries among consumers. Still nothing to write home about, but off the... Read More
Check out Nov-Dec PharmaVOICE
A couple EHSers are quoted in the Nov-Dec issue of PharmaVOICE. Check out what they have to say about industry trends and... Read More