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Trust Barometer 2011

Trust Barometer 2011.

Pharma improving in the ranks for “Trusted” industries among consumers.  Still nothing to write home about, but off the bottom of the pile and in the middle of the pack.  Some of this is due to pharmas PR efforts, but much of it is probably due to the troubles and public mistrust created by other industries who have raced to the bottom.  We can still do much better.

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