Delivering ROI To Pharma Online
Comscore & Evoloution Road presented a compelling ROI study whereby using a test and control, they were able to measure a 5X... Read More
Reviewing Last Years Predictions (2008)
I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing.... Read More
Pharma’s Self-Imposed DTC Guidelines Get Stronger
In likely response to backlash over campaigns such as Pfizer’s Lipitor ads featuring Robert Jarvik, industry has released expanded self-imposed PhRMA DTC... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More
EyeForPharma Conference Recap (Original Posting 10/31/08)
Following Mark Bard on day 1, I had the opportunity to moderate day 2 of the EyeForPharma eCommunications conference in Boston last... Read More
Is Economic Turndown Impacting the Pharmaceutical Industry?
Opinions vary. Many say pharmaceuticals are a necessity, so they are generally considered recession proof. But people can and do even scrimp... Read More
Revolution Health Merges With Waterfront
The long-standing rumor was confirmed today with an announcement of a merger between Revolution Health and Waterfront Media. What Waterfront is buying... Read More
Pharma Ad Spending Down as New Drugs Focus on Smaller Patient Groups
Generally speaking, the reduction in pharma advertising reported by TNS is bad news. The primary reason is a reduction in new drug... Read More
Obama and Pharma
This past election was clearly history in the making. For American’s across the land, President-Elect Obama offers hope and a renewed faith... Read More
Revolution Health and Waterfront Merger?
Well the Washington Post has reported that Waterfront Media and Revolution Health are in discussions about a possible merger. What this potential... Read More