Medical Device Promotion: Integrating Offline and Online Channels
Medical device promotion is an important part of the healthcare industry. It is the process of marketing a medical device to potential... Read More
Maximizing Relevance and Reach: Contextual Advertising in Healthcare Marketing
In the healthcare industry, it’s important to reach your target audience with relevant and informative content. Contextual advertising can be a great... Read More
Publicis Acquires Rosetta, Now a Bigger Digital Powerhouse
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More
Average Online Ad Performance
We are frequency asked about “average” ad performance, as measured by click-thru rates, engagement rates, time viewed, etc… and while it seems... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More