73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Pharma Online Spending Still Dissapointing
The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing... Read More
FDA Comes Down On Pharma Ads On Google
Maybe tiny text ads aren’t all they’re cracked up to be when it comes to the highly regulated industry of pharmaceutical manufacturers.... Read More
Branded Pharma Websites Are Most Effective Form of Online Marketing
Who says branding is dead… Pharma’s ROI for online efforts is highest in getting a patient to a branded pharma web-site. Adherence... Read More
Online Ad Spending Up Just Over 10% in 2008
According to the IAB, Online advertising’s pace of growth has begun to slow. This doesn’t sit right with me… it’s far too... Read More
Advertisers Less Optimistic About Online?
According to this study, yes…. What do you think?
P&G Immersed in Social Media
I just love P&G. They are great marketers and truly innovative. This simple, yet beautiful “Apprentice meets web 2.0” type exercise (or... Read More
Google And Behavioral Targeting
Uh oh… Behavioral targeting has been making a significant come back since the days of Doubleclick’s attempted purchase of Abacus with the... Read More