I just love P&G. They are great marketers and truly innovative. This simple, yet beautiful “Apprentice meets web 2.0” type exercise (or one’s like it – be original) should be exercised at large companies all over the world right now. The way to know and understand web 2.0 is to immerse yourself in it. I’m sure this was not only a great team builder, but was also a big eye-opener for all involved, and they supported a charity to boot. Way to go P&G. Keep fighting the good fight!