Strong finish to 2009 in the Advertising Market
According to the WSJ, 2009 Q4 activity pleased to the upside in the advertising market with pent-up demand finally being set loose. ... Read More
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media. MM&M coverage of latest TNS data on DTC spending. ... Read More
Online Advertising continuing to grow at the expense off-line
A Round2 Communications Study of 8,500 senior advertising, marketing & communications executives found that 72% of Advertisers see more digital spending in... Read More
IAB Taking the Lead on Educating Consumers about Online Ad Targeting Methods & Privacy Opt-outs
Kudos to the IAB for taking the lead on educating consumers on online advertising targeting practices and corralling the industry into self-regulation... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More
Online Advertising Spend Down in 1st Half of 2009
The great recession has impacted all industries and advertising is no exception. Even the spectacular growth of online advertising has hit a... Read More
Integrated ad units may impact branding more than ad size
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent... Read More
Media shift from print to online
The trend continues… In a Linked In/Harris Interactive Poll of 1,015 top executives at ad agencies and their corporate clients from June... Read More
In Defense of CPM
Not everyone can be Google, nor should everyone try to be. An excellent defense of CPM based advertising by Daniel Ambrose on... Read More
“Traditional Online Advertising”
The first time I heard this phrase was in the article title of an Adotas article comparing “Social Media” vs. “Traditional Online... Read More