Specialists Aim to Simplify the Online-Ad Landscape – WSJ.com
Navigating the complex web of online advertising services, technologies and providers is getting more complex, not less complex….increasing the importance of partnering... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More
Internet Ad Spending to Rise 13% in 2011
As reported in the Wall Street Journal, Internet Advertising spending is expected to rise 13% in 2011. Ad Spending to Rise –... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
80% Of Web Users Want to Connect with Docs Online
A survey fielded in January by Decipher Research for Intuit Health, polled 1,000 American adults online. Among the findings: — Nearly 20%... Read More
Average Online Ad Performance
We are frequency asked about “average” ad performance, as measured by click-thru rates, engagement rates, time viewed, etc… and while it seems... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Why didn’t traditional publishers dominate the web?
Here’s a really great article that articulates the innovator’s dilemma which is also outlined (and frequently cited by me) the concept Don... Read More
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More