Google will officially block third-party cookies in 2 years
The time has come! Google has announced that within two years, third-party cookies will officially be blocked. Google is completely eliminating third-party... Read More
Twitter CTAs: Top 10 Most Effective Call-to-Action Strategies
In the past decade, social media has had a significant impact on how brands are able to communicate with their consumers. It... Read More
RJ Discusses in eMarketer: Pharma Marketers Move Toward Mobile
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions... Read More
“Marketing Ecosystem”
I’m not sure I agree with the way the tactics are matched to the target audiences, but in generally, this is an... Read More
Internet “Do not track” efforts could dash health data collection – Medical Marketing and Media
John Camp cited as warning pharma in particular to “watch out” for the pending “do not track” legislation that may be coming... Read More
New FDA Guidance for Online Marketing
This article by Ted Smith on MediaPost gives educated predictions as to the “pending” FDA guidance… what it will contain, and what... Read More
Consumer DTP marketers more confident
Consumer marketers feeling more confident, says survey – Medical Marketing and Media. Cegedim Dendrite survey finds that four inm 10 marketers expect... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
Google Ad Innovations: where ads are going next – Inside AdWords
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing... Read More