Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
Pharma Does It’s Part Toward Obama’s Health Plan
PhrMA among the early industry groups to step up an support healthcare reform. Often criticized for blocking healthcare reform, pharma is an... Read More
President Obama pushes for healthcare reform in speech to the AMA
President Obama gave a speech yesterday to the American Medical Association in which he emphasized reducing the cost of healthcare. In his... Read More
Manhattan Research Presentation From DTC National
Is the Internet replacing the doctor as the most trusted source of healthcare information? According to Manhattan Research there is a “shifting... Read More
Pharma Online Spending Still Dissapointing
The latest 2008 “Year in Review” IAB Internet Advertising Revenue Report by PricewaterhouseCoopers, provides another dismal look at pharma’s lack of embracing... Read More
Experiment With Word Clouds
Visual representations of word frequency within an article or blog, word clouds provide a quick visual summary about in depth content. Check... Read More
Traditional Publishers: Defend Your Brands (and prices)
I’ve been a big advocate for the measurement of quality not just quantity. As quantifiable as online advertising is, I think the... Read More
More 2009 Predictions (Seems to be getting gloomier)
Healthcare seems to be one of the better areas, but some of the pundits are predicting out-right destruction of the advertising industry,... Read More