Google And Behavioral Targeting
Uh oh… Behavioral targeting has been making a significant come back since the days of Doubleclick’s attempted purchase of Abacus with the... Read More
Google Is A For Profit Company
While it’s obvious to most… I think this article is worth repeating and forwarding… I’ve ranted many times about “hybrid” ad networks... Read More
Reviewing Last Years Predictions (2008)
I published an article in Product Management Today this time last year, making predictions about what 2008 has in store for eMarketing.... Read More
Traditional Business Adapting to Online
Some great points comparing Google’s YouTube (user generated video) with Hulu (Legal “known” high quality TV shows). Good reading for all traditional... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More
Online Display Advertising Down
The weak economic climate has forced a number of market research firms to lower their forecasts for online advertising for both 2008... Read More
Overdue Post
My last post was February, so I’m well overdue. It’s now Memorial Day and what do you know, I have a little... Read More
Microsoft Attempts to Buy Yahoo
It just keeps getting more interesting… with Yahoo stock dipping under $20 per share, Microsoft decided it was time to try to... Read More
Google to Buy WebMD?
Could it be? Rumors have it that WebMD is shopping itself around and Google might be browsing… Google buying WebMD? This would... Read More
Conflicts of Interest
I have long espoused the conflicts of interest emerging in the hybrid network business model. Sites such as Google, who obviously owns... Read More