The Future without Cookies is Only Half-Baked
Introduction Google first announced 3rd party cookie deprecation in January 2020 for “later that year”. After much industry backlash, the deprecation date... Read More
Omnichannel Metrics: Which KPIs Matter Most in Healthcare Marketing?
In today’s digital world, healthcare organizations must be able to track and measure their marketing performance across multiple channels. Omnichannel metrics offer... Read More
Cross-Platform Personalization: Engaging Healthcare Professionals Holistically
Cross-platform personalization is a powerful tool for engaging healthcare professionals holistically. It is a way of providing tailored experiences that are tailored... Read More
Omnichannel Strategies: Bridging the Gap Between Pharma and Patients
Omnichannel strategies are becoming increasingly important for pharmaceutical companies to bridge the gap between them and their patients. By leveraging technology, pharma... Read More
Voice Search Optimization Strategies for Health Websites
Voice search is quickly becoming a popular way for people to find information online. With the rise of voice-activated virtual assistants such... Read More
All About Google’s Third-Party Cookies Replacement
Joining Safari and Firefox, Google Chrome announced earlier in 2020 that they will be phasing out third-party cookies in 2022. Google is... Read More
Google will officially block third-party cookies in 2 years
The time has come! Google has announced that within two years, third-party cookies will officially be blocked. Google is completely eliminating third-party... Read More
Google’s Buzz Kill
I applaud Larry Page in his diligence in making the tough business decisions regarding Google’s focus. “…Focus of both what to work... Read More
Online Ad Spend Up, Facebook Soars 22% 06/29/2011
Google continues to dominate search with 80% share of search spending, and search as a category is roughly 1/2 of all online... Read More
Google Health Shuttered
According to its blog, Google is shutting down the “Google Health” personal health records project due to slow adoption. The Internet/IT Healthcare... Read More