Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More
Average Online Ad Performance
We are frequency asked about “average” ad performance, as measured by click-thru rates, engagement rates, time viewed, etc… and while it seems... Read More
Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
Winning Online is About Serving Your Audience
Good article about online media sales focusing on specific audience characteristics and movement in off-line sales, not about impressions and clicks. Online... Read More
Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
Google Launches Real-Time Search
According to Mashable, Google’s launch of real-time search for the entire world is imminent. Already available in via clicking on any “Hot... Read More
Is the banner ad “click” dead?
A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half... Read More
Adotas Readers Shrug at Google’s Doubleclick Ad Exchange
Google has launched a LOT of different services and applications over time. 99% of their business still remains their core search and... Read More
Integrated ad units may impact branding more than ad size
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent... Read More
Client Vendor Relationship Parody…
Client Vendor Relationships Click the link above for a comedic look at how some client vendor relationships conversations would translate into real... Read More