Why Rebranding a Website Will Drive More Traffic: The Benefits of a Fresh Look
In the fast-paced digital world, staying relevant and engaging with your target audience is essential for driving website traffic and achieving online... Read More
Steve Jobs Died
Ironically, I learned about his death minutes after it was made public. I had just left a Recycle Bank event where Al Gore... Read More
Five Tips For Shifting Your Brand’s Strategy From Television To Digital 08/23/2011
Jay Samit writes a nice post for those marketers with large TV budgets who intuitively deep down know that digital content consumption... Read More
Google Health Shuttered
According to its blog, Google is shutting down the “Google Health” personal health records project due to slow adoption. The Internet/IT Healthcare... Read More
FTC to Serve Google With Subpoenas in Broad Antitrust Probe – WSJ.com
Even success can be painful. Disruptive companies force us to get out of our comfort zone and often in the process of... Read More
Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
The Great App Bubble | Fast Company
Are we living in an App Bubble? Aaron Shapiro seems to think so and presents a compelling story in Fast Company, including... Read More
Risky Inventory on Ad Exchanges
Ad Exchanges hold a lot of promise in theory. Transparent inventory purchases, visibility into bid/ask prices for inventory in real time, real-time... Read More
Advertisers Target Too Narrow An Audience
Wayne Friedman writes an article for Media Post, the title of which anyone could have predicted – with a theme that will... Read More
A new “Big Three” of Media?
The only constant is change… and if you don’t like change, you are going to like irrelevance even less. Cory Treffiletti posts... Read More