Microsoft Buys aQuantive
Not to be outdone by Google’s purchase of Doubleclick, Microsoft decided to step up the competition and move more aggressively into the... Read More
WPP Buys 247RealMedia
Weeks after Google bought Doubleclick, traditional ad giant WPP, probably very fearful of the increasing power and clout of Google, and probably... Read More
Google Buys Doubleclick
Well, even before the dust settled on the $1.65 billion dollar YouTube deal, Google goes and plunks down nearly twice as much... Read More
Zeitgeist Recap
Well Google Zeitgeist was all it was hyped up to be and more. An impressive array of top-notch speakers including Al Gore,... Read More
The Explosion of Online
Online advertising exceeded $12.5 billion dollars in 2005 and is expected to exceed $16 billion in 2006. Unlike the dark days of... Read More