FDA Comes Down On Pharma Ads On Google
Maybe tiny text ads aren’t all they’re cracked up to be when it comes to the highly regulated industry of pharmaceutical manufacturers.... Read More
Online Ad Spending Up Just Over 10% in 2008
According to the IAB, Online advertising’s pace of growth has begun to slow. This doesn’t sit right with me… it’s far too... Read More
P&G Immersed in Social Media
I just love P&G. They are great marketers and truly innovative. This simple, yet beautiful “Apprentice meets web 2.0” type exercise (or... Read More
Google And Behavioral Targeting
Uh oh… Behavioral targeting has been making a significant come back since the days of Doubleclick’s attempted purchase of Abacus with the... Read More
Is Online Advertising Heading For Negative Growth Too?
Article by Adotos citing a study showing there’s a good chance of anOnline Advertising Industry Sales Decline in first half of 2009.... Read More
Measure Twice, Cut Your Budget Only Once
The old carpenter’s saying “measure twice, cut once” is timeless for it’s simplicity and accuracy (no pun intended). But what if you... Read More
Responsible Advertising
A recent Online Spin article, “The Primary Problem With Online Display Is Audience Value” by Cory Treffiletti got me thinking about “responsibility”.... Read More
Traditional Publishers: Defend Your Brands (and prices)
I’ve been a big advocate for the measurement of quality not just quantity. As quantifiable as online advertising is, I think the... Read More
2009 Off to an Ok Start… Given the Circumstances
Since many were predicting our economic woes would lead to the next great depression, it’s nice to see that online is not... Read More
More 2009 Predictions (Seems to be getting gloomier)
Healthcare seems to be one of the better areas, but some of the pundits are predicting out-right destruction of the advertising industry,... Read More