Google will officially block third-party cookies in 2 years
The time has come! Google has announced that within two years, third-party cookies will officially be blocked. Google is completely eliminating third-party... Read More
RJ Discusses in eMarketer: Pharma Marketers Move Toward Mobile
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions... Read More
Internet Ads Reach $15 Billion, First-Half 2011 09/29/2011
Internet advertising still going strong according to Q2 2011 reports. Display-related advertising revenue totaled $5.5 billion or 37% of all Internet advertising... Read More
eMarketer Webinar: Buying Display Ad Inventory – The eMarketer Blog
Nice presentation by eMarketer’s Daniel Caridi on buying online display advertising through the various channels that are available today. eMarketer Webinar: Buying... Read More
Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot 08/22/2011
New report downgrading the global ad market spend and showing biggest downgrades in countries who’s sovereign debt and financial woes have shaken... Read More
Wall Street Downgrades Madison Avenue
The revised economic concerns of a possible “double dip” recession have caused some on the street to raise the alarm bells with... Read More
Interpublic Downgrades U.S. Ad Outlook, Cites ‘First Signs Of Weakness’ 06/16/2011
Are we heading for a double dip? Interpublic lowers it’s forcast for overall advertising growth to 2.9% from 3.1%, but cites that... Read More
Specialists Aim to Simplify the Online-Ad Landscape – WSJ.com
Navigating the complex web of online advertising services, technologies and providers is getting more complex, not less complex….increasing the importance of partnering... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More
Internet Ad Spending to Rise 13% in 2011
As reported in the Wall Street Journal, Internet Advertising spending is expected to rise 13% in 2011. Ad Spending to Rise –... Read More