Publicis Acquires Rosetta, Now a Bigger Digital Powerhouse
Publicis, having already rolled up early entrant digital agency brands such as Digitas and Razorfish, now continues on the buying spree and... Read More
Mobile Web Versus Apps Debate – Where do you stand?
If you are investing dollars today in either companies or development projects, do you invest in App development (native apps) or do... Read More
TV Universe Declines For First Time Ever, Nielsen Cites Digital Transition, Economy, Multiplatform 05/03/2011
While the percentage of TV audience decline is small at just over 2%, the news itself is very big. TV, particularly in... Read More
Digital and Traditional Agencies Battle to measure ROI
New digital channels are not gaining traction in part because clients are still struggling to measure ROI (and agencies that support them... Read More
Performance Pricing – A new model for the web?
Ari Rosenberg takes a novel approach to the pricing of online advertising. Could IPC (Impressions per Connection) be a new pricing model... Read More
Internet Ad Spending to Rise 13% in 2011
As reported in the Wall Street Journal, Internet Advertising spending is expected to rise 13% in 2011. Ad Spending to Rise –... Read More
Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
80% Of Web Users Want to Connect with Docs Online
A survey fielded in January by Decipher Research for Intuit Health, polled 1,000 American adults online. Among the findings: — Nearly 20%... Read More
Average Online Ad Performance
We are frequency asked about “average” ad performance, as measured by click-thru rates, engagement rates, time viewed, etc… and while it seems... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More