Online Ad Market Breaks Records in Q1 2010
U.S. Online Ad Market Grows in Q1 – NYTimes.com. Looks like at least the online advertising industry is recovering from the great... Read More
Quantifying Pharma’s Online Promotional Shift
Interesting data cited by CMI, SDI and other sources around how much pharma is spending to reach physicians on the web across... Read More
A new “Big Three” of Media?
The only constant is change… and if you don’t like change, you are going to like irrelevance even less. Cory Treffiletti posts... Read More
Promoted Tweets… Really?
I was at the Ad Age Digital Conference in NYC last week when Twitter COO Dick Costolo did the “big reveal” and... Read More
CLEAR Guidelines on Identifying Behaviorally Targeted Advertising
MediaPost Publications Are We CLEAR? Looking Through ‘Transparency’ 04/16/2010. Well, it’s a start…. This is likely to be a long and arduous... Read More
Journal Ad Review: Down But Not Out
Since 2007 medical/surgical journals have begun seeing print advertising sales decline. In 2007, these publications saw a 4% reverse in revenue trends... Read More
Google Ad Innovations: where ads are going next – Inside AdWords
Google Ad Innovations: where ads are going next – Inside AdWords. This is a new page by Google to keep the marketing... Read More
Traditional Publisher Edge in Online
The debate about the poor quality of content in the “un-vetted” online world, is often raised by traditional publishers when expressing their... Read More
DTC Internet ad spending up 31% in 2009
According to Nielsen, Pharma DTC spending on Internet ads, has doubled over the last five years. Online Pharma DTC hit $117.4... Read More
Print Is Dead, Long Live Print | Fast Company
Conde Nast continues to “grasp onto the vine” that they know for fear of falling to the jungle floor (see Tarzan Economics... Read More