SEP-2016 Pharma Marketers: are you really reaching physicians?

1,253

Your Monthly Prescription for Ad Industry Updates | September 2016

Topics of the Month

Oliver Jones, founder TeachMeAnatomy, nominated for Medical Entrepreneur of the Year

Oliver Jones, founder of TeachMeAnatomy, has been nominated for the ACW Medic Footprints Entrepreneur of the Year award.

Medic Footprints provides information about alternative careers for doctors. Each year they have an event with speakers focused on careers that center around the doctor’s well-being.

Learn more about the event here.

Just Say No – Publishers Are You Aware of MRC Accredited Vendors?

by Molly Kennedy

Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up with industry guidelines for all types of measurement tools. It is recommended by the IAB, in their Primer for Publishers: “It’s important to stay abreast of changes in vendor processes/MRC marketplace guidance.”

Find out if your Viewable Display Ad Impressions Vendor is MRC accredited.

Your Monthly Prescription

Pharma Marketers: are you really reaching physicians?

Many pharma marketers need to invest their limited dollars in reaching only their target list prescribers. Few companies can offer this targeting precision as a service. For the partners who do, the total audience reach is often limited, as is the extent of the data that can be shared with the marketer.

One exposure or email is not enough; effective marketing requires a continual connection to build a strong audience-brand relationship. This is achieved by reaching physicians where they are, across different devices and media channels, with targeted, relevant messaging delivered at the appropriate time.

Download eHealthcare Solutions’ free whitepaper that details the process of verification and offers insight as to how eHealthcare Solutions authenticates physicians, and continues to reach them on different devices (mobile, desktop, and tablet) and media platforms (email, healthcare provider and medical journal websites, and social media).