A world without 3rd party cookies is rapidly approaching in 2022. With Google phasing out 3rd party cookies, this means that many publishers and advertisers who rely on certain tracking methods (like browser fingerprinting) will need to find new solutions.
SOME KEY TOPICS COVERED:
- How will health publishers be affected and what steps can they take in 2021 to prepare?
- Privacy & Consent: What does this mean to the customer and how will it affect the industry?
- Google’s Third-Party replacements and other potential solutions.
MEET OUR GUEST SPEAKERS:
Taylor Ball, Lead Solutions Engineer, Data and Identity at Salesforce
Moira McKenna, Vice President, Business Development and Customer Success at Throtle
Tara Blackman, Senior Account Executive, Enterprise Accounts at LiveRamp
R.J. Lewis, Founder and CEO of eHealthcare Solutions