2018 Q1 & Q2 Benchmarks for U.S. Healthcare Publishers & Advertisers
Mobile usage for both consumer and professional healthcare websites has been trending upward for the past several years. This has implications on all engagement metrics for people visiting these websites. Download our complimentary 2018 Q1 & Q2 benchmark report to get insights into these latest trends and learn how to respond to more effectively with your consumer and HCP audiences.
Notable Numbers for 2016-2018:
8% increase in mobile traffic across all audiences
12 second decrease in time on site for consumer audiences
16 second decrease in time on site for professional audiences
Social Media Marketing Trends to Watch Out for in 2019
With more than 3 billion people globally using social media platforms, having a presence on social media is essential for businesses. Social media platforms, like Facebook and Instagram, allow businesses to form close connections with customers, develop a stronger brand awareness, communicate authority, and ultimately, increase leads and sales.
What top trends in social and digital marketing can we expect to see as we move into 2019?