‘Toll Gates’ For Premium Content?
At the IAB leadership summit, newly installed IAB chairman reignited the debate over premium content on the web carrying a micropayment fee.... Read More
Future of Branded Sites Unclear
The IAB leadership conference is buzzing with thoughts that “publishers brands” might be going the way of the dinosaur. Ad Networks (bulk... Read More
Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
Data-driven Ad Exchanges: The future or the industries undoing due to privacy concerns?
Ad Week’s Beefing Up Banner Ads article touts data-driven online advertising exchanges and the “saviors” to the world on online display advertising. ... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Will Real-Time Bidding Redefine Media Buying?
My comment on the article says it all… Adotas » Real-Time Will Redefine Media-Buying Efficiency.
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More
Is Google Changing Language Itself?
I’ve been thinking a lot lately about the impact that search engines are having on writing. Almost every web publisher I know... Read More
Online Advertising continuing to grow at the expense off-line
A Round2 Communications Study of 8,500 senior advertising, marketing & communications executives found that 72% of Advertisers see more digital spending in... Read More
IAB Top 10 Stories for 2009
Top 10 news stories clicked by IAB SmartBrief readers over 2009 FTC releases guidelines for targeted ads (2/12) Top digital... Read More