Traditional Media Savings is Fueling Fortune 500’s into Media Titans
According to Outsell, manufacturers are spending less on advertising and more on building their own media outreach programs in the form of... Read More
Google & Other Hybrids Feeding The Mothership
As I have predicted for years, the “flawed” business model of the Hybrid Ad Networks (the networks that own & operate their... Read More
NY Times Profit And Revenue Decline
In another sign that traditional publishers, particularly newspapers, are feeling the pinch of both the economic downturn and the shift in media... Read More
Publishers: Should Information Be Free?
The Internet is clearly a disruptive technology, providing both opportunities and challenges. It’s clearly here to stay, so the question is what... Read More
Getting Into Facebook
I’ve been a user of LinkedIn for quite some time, with hundreds of connections built up over years. But I’m just recently... Read More
Web 2.0 and UGC in Search
Explain this dichotomy: Pharma often explicitly states “No advertising on user-generated content (UCG) pages” However, search is 41% of the marketing spend.... Read More
Revolution Health Merges With Waterfront
The long-standing rumor was confirmed today with an announcement of a merger between Revolution Health and Waterfront Media. What Waterfront is buying... Read More
Revolution Health and Waterfront Merger?
Well the Washington Post has reported that Waterfront Media and Revolution Health are in discussions about a possible merger. What this potential... Read More
Medical Publishers of the World Unite
Medical publishers, like the record industry and so many industries before them that have been caught unprepared for the rapid shift in... Read More