Looking for FDA Online Guidance, is waiting for Godot
The long awaited “FDA guidance on Social Media” may require waiting even longer… the guidance, due out by the end of 2010,... Read More
80% Of Web Users Want to Connect with Docs Online
A survey fielded in January by Decipher Research for Intuit Health, polled 1,000 American adults online. Among the findings: — Nearly 20%... Read More
Physicians Navigation of the Web… how do they get to where they go?
According to Comscore, Physicians are most likely to reach “health-related content” through Natural Search and Direct Navigation, as opposed to through paid... Read More
Average Online Ad Performance
We are frequency asked about “average” ad performance, as measured by click-thru rates, engagement rates, time viewed, etc… and while it seems... Read More
NAI Wants More Disclosure About Targeted Health Ads 02/18/2011
Online privacy in healthcare is a sensitive subject. The privacy debate heats up again with the NAI requesting disclosure by publishers of... Read More
Apple Finally Offers Subscription Model 02/15/2011
Apple offering a subscription model (recurring revenue) for apps is a huge opportunity for publishers and it should greatly increase the arms... Read More
Why didn’t traditional publishers dominate the web?
Here’s a really great article that articulates the innovator’s dilemma which is also outlined (and frequently cited by me) the concept Don... Read More
Study Reports Obstacles to Increasing Digital Advertising Spend
Digital and interactive is not the No. 1 priority for companies when it comes to advertising. That position still belongs to TV,... Read More
Use of Mobile for Health Info
Yahoo! and Nielsen Company reported 2010 usage of Mobile on health-related activity in the U.S.
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More