Will advertising exchanges kill ad networks?
Since the advent of “Ad Exchanges”, industry speculators have been predicting, as the article does below, that ad exchanges would eliminate the... Read More
MediaPost Publications Agencies: Demand For Digital Media Services Wanes For First Time, Mobile Fails To Live Up To Hype 01/19/2011
Here are a few conflicting reports that raise some questions about online. The first indicates a decline in demand for digital services... Read More
Pharma Ad Spend Down & Still Ranks Low
Pharma spending on advertising in early 2010 was less than the same time in 2009. Plus, as a category, Pharma ranks 10... Read More
Pew Study: Top Activities for U.S. Internet Users
The Generations 2010 study released by the Pew Internet & American Life Project 12/16/10 reports that “Look for Health Info” ranks as... Read More
Check out Nov-Dec PharmaVOICE
A couple EHSers are quoted in the Nov-Dec issue of PharmaVOICE. Check out what they have to say about industry trends and... Read More
Old Media Decides Digital Still Needs ‘Chief’
Advertising Age reports on higher demand a traditional media companies for a “chief digital officer”. While this role was once in decline,... Read More
New FDA Guidance for Online Marketing
This article by Ted Smith on MediaPost gives educated predictions as to the “pending” FDA guidance… what it will contain, and what... Read More
Drug Companies Deserve More Respect
Bob Ehrlich, Chairman of DTC Perspectives, Inc., writes “Critics should think twice about lamenting how obscene drug company profits have been. If... Read More
Google’s Predictions for 2015
Google’s Seven Predictions for 2015 at IAB’s 2010 Mixx Conference: 1.) 50% of video ads bought on a cost-per-view basis 2.) 50%... Read More
2012 Ad Forecast by Segment
ZenithOptimedia is revising up its forecast for 2010 global ad spend, from +3.5 percent to +4.8 percent. Its 2011 forecast is up,... Read More