Paid Search: Google is Changing the Way Black Box Pharma Brands can Advertise
Google is changing the rules for advertising in Google’s paid search platform (Google Adwords) for black box pharmaceutical brands. This change affects... Read More
GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue
On June 17 from 2:00-3:00 p.m. EST, eHealthcare Solutions is offering a complimentary live webinar for Publishers on viewability: GAME CHANGER –... Read More
The Best Social Media Channels for Healthcare and Pharmaceutical Marketers
Marketers in the healthcare and pharma space have been hesitant to take advantage of the contemporary and mammoth industry of social media.... Read More
2015 Internet Trends by Mary Meeker
Mary Meeker, formerly with Morgan Stanley, now with Kleiner Perkins, delivered a 196 slide “Internet Trends 2015” at the recent Code Conference... Read More
The State of Social Media and Pharma Brands – June 2015
Patients, caregivers and even HCPs are turning to social media to get the answers they need about side effects and efficacy of... Read More
Social Media Strategy for Healthcare & Pharmaceutical Marketing
eHealthcare Solutions applies social media to healthcare and pharmaceutical marketing strategy in a systematic way. We have tested the major channels and... Read More
John Burke Joins eHealthcare Solutions as Chief Revenue Officer
eHealthcare Solutions is pleased to announce that John Burke has joined EHS as Chief Revenue Officer (CRO). John comes to EHS with... Read More
MAY-2015 – “Dark Social” your next big marketing opportunity!
Your Monthly Prescription for Ad Industry Updates | May 2015 Digital Bits – Analytics, Ad Serving, Social Media Have you ever heard... Read More
“Dark Social” Could Open a Whole New Audience for Pharma
If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your... Read More
Social Media & Mobile Advertising on the Rise
MarketingCharts reported 4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile... Read More