Adopting Programmatic for Healthcare & Pharma Marketers
Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction... Read More
APR-2016 – IAB’s Primer for Publishers on Viewability
Your Monthly Prescription for Ad Industry Updates | April 2016 Topics of the Month AMM’s Upcoming Educational Meeting Covers Viewability Session 1:... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
MAR-2016 – Changes Afoot at Google
Your Monthly Prescription for Ad Industry Updates | March 2016 Topics of the Month Google Eliminates Right Rail PPC Ads There has... Read More
Google Eliminates Right Rail PPC Ads
There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop.... Read More
Google Releasing Another Penguin?
Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms... Read More
Google AMP: What it Means to Marketing in Healthcare / Pharma
Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker,... Read More
Is Viewability Killing the Golden Goose of Loyal Audience?
Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would... Read More
FEB-2016 – Passionate Testimony on Viewability
Your Monthly Prescription for Ad Industry Updates | February 2016 Topics of the Month Recapping AMM’s Viewability Congress – Passionate Testimony from... Read More