Viewability Benchmarks for 2015
What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability... Read More
Ad Viewability – the new online currency
Advertising viewability has been talked about for several years now, meaning was the advertisement actually seen by an end user? Was it... Read More
Should Ad Networks Push their Publishers to be Accountable for Viewability?
Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad... Read More
Pharma Needs Viewable Ads
As Pharma marketing budgets are more scrutinized each day, the importance of viewable ads increases exponentially. Pharma, like any industry, must minimize... Read More
Viewable Impressions & Other “Coming of Age” Digital Metrics
The IAB along with other industry groups representing both agencies and publishers is advocating for better standardized measurements for online advertising. The... Read More