2015 Internet Trends by Mary Meeker
Mary Meeker, formerly with Morgan Stanley, now with Kleiner Perkins, delivered a 196 slide “Internet Trends 2015” at the recent Code Conference... Read More
“Dark Social” Could Open a Whole New Audience for Pharma
If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your... Read More
Social Media & Mobile Advertising on the Rise
MarketingCharts reported 4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile... Read More
Big Buyer Taking Media In House… Trend or Exception?
Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend? Increasingly with technology make it really easy... Read More
Twitter Chats – A Case Study
For the past few months, we’ve been testing out promotion of our e-commerce websites via Twitter chats. We have some metrics to... Read More
The Millennial Generation (aka Gen Y)
Goldman Sachs does a great interactive info graphic on the Millennial generation and how their attitudes about purchasing (vs. living in a... Read More
Nano Pill being developed by Google X to detect diseases such as cancer
Google X, the radical innovation of Google designed to experiment and commercialize disruptive innovations such as the driverless car, and the contact... Read More
Pfizer a leader in use of big data to improve outcomes
Pfizer is a pharmaceutical leader in the use of big data to improve outcomes. A great guest post by Geno Germano at... Read More
eHealthcare Solutions Introduces FocalPoint Advanced Targeting Suite
We are pleased to introduced the advanced geo-medical targeting suite of products called FocalPoint™. In essence, FocalPoint™ gives the marketer the ability... Read More
Viewability Benchmarks for 2015
What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability... Read More