Programmatic RTB Now Half of the Online Advertising Marketplace
A new report by Interpublic Group’s Magna claims programmatic buying now represents more than 50% of the online advertising marketplace…. and growing.... Read More
Business Cycle Circle of Life: The Disruptors are now the Disrupted
Good article by Ashkan Karbasfrooshan on how the innovators dilemma has caught up with the original Internet disruptors. If you know me,... Read More
eMarketer Predicts Continued Increases in Digital Ad Spends in Years to Come
eMarketer has upwardly adjusted its total media spend forecast from its June 2013 prediction primarily as result of new expectations for spending... Read More
Pharma increases digital spend to HCPs from 17%-33% of budget…expected to hit 40% in 2014
Compas released a whitepaper covered in MM&M on its clients’ digital ad spend and the shifting of dollars from print to digital.... Read More
Browsers & Industry standards bearer IAB at war over the future of cookies
The debate over the future of 3rd party cookies is heating up as Randy Rothenberg of IAB fires harsh words at Mozilla... Read More
Our reading habits (and attention spans) are changing as we get deluged with online content
Marisa Peacock writes an interesting piece, with a helpful supporting infographic on how our reading habits are rapidly changing along with our... Read More
What comScore Data Says About HCPs Online
“Physicians work hard to play hard,” revealed David Shronk, VP Health Vertical, comScore at the 2013 EHS Publisher Summit held in NYC... Read More
Dramatic Shifts in Health and Technology in the Last 3 Years Impact Physicians
“It’s really exciting to see from just 2010 to 2013 these incredibly dramatic shifts year-over-year because of new technologies; creating a lot... Read More
Google Glass and the impact on healthcare: Article from PM360
PM360 is on the cutting edge of what brand managers should be thinking about. The article speculates on the impact of Google... Read More