Email & Social Media are the Winners!
In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft.... Read More
Interview with Craig DeLarge
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for... Read More
Print enjoyed a rebound for first half 2014
With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.... Read More
2013 Predictions
In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our... Read More
Clients are bypassing agencies to buy programmatically… and will continue to do so
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate... Read More
Where is Pharma when it comes to programmatic media buying?
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an... Read More
Congress considering changes to the tax policy that will effect advertising spends
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as... Read More
Google going against their core values and fixing auctions?
In a surprising move, Google is following Madison Avenues buying preference rather than blazing their own unique path as they’ve done historically.... Read More
Scrambling to Replace the “Cookie” as Do Not Track Falls Apart
Mark Glaser writes a good update on the status of the race for the new cookie (Google, Microsoft, Amazon and lots of... Read More