J&J Leads the Way
Pharma is often criticized for being laggards with respect to new media. In this case study, Ron Ploof documents the history of... Read More
Media shift from print to online
The trend continues… In a Linked In/Harris Interactive Poll of 1,015 top executives at ad agencies and their corporate clients from June... Read More
In Defense of CPM
Not everyone can be Google, nor should everyone try to be. An excellent defense of CPM based advertising by Daniel Ambrose on... Read More
Traditional Media Savings is Fueling Fortune 500’s into Media Titans
According to Outsell, manufacturers are spending less on advertising and more on building their own media outreach programs in the form of... Read More
Pharma Does It’s Part Toward Obama’s Health Plan
PhrMA among the early industry groups to step up an support healthcare reform. Often criticized for blocking healthcare reform, pharma is an... Read More
“Traditional Online Advertising”
The first time I heard this phrase was in the article title of an Adotas article comparing “Social Media” vs. “Traditional Online... Read More
Client Vendor Relationship Parody…
Client Vendor Relationships Click the link above for a comedic look at how some client vendor relationships conversations would translate into real... Read More
President Obama pushes for healthcare reform in speech to the AMA
President Obama gave a speech yesterday to the American Medical Association in which he emphasized reducing the cost of healthcare. In his... Read More
WPP 247 Real Media Digital Summit 2009
I had the pleasure of attending the WPP/247 Real Media digitial summit yesterday. Kudos to Dave Moore, Jon Hsu & the gang... Read More
Attention Sales people: If you are not ahead of the curve, you’re behind it.
Lorne Brown of Operative states it well in his blog post titled, “How do I get ahead of the Agency RFP.” The... Read More