Strong finish to 2009 in the Advertising Market
According to the WSJ, 2009 Q4 activity pleased to the upside in the advertising market with pent-up demand finally being set loose. ... Read More
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media
Pharma sought safe havens for DTC in ’09 – Medical Marketing and Media. MM&M coverage of latest TNS data on DTC spending. ... Read More
Online Advertising continuing to grow at the expense off-line
A Round2 Communications Study of 8,500 senior advertising, marketing & communications executives found that 72% of Advertisers see more digital spending in... Read More
“Above the Fold”
Taken from the newspaper industry which would refer to a key story (or advertisement) appearing above the crease in a newspaper, and... Read More
Washington, butt out of online advertising!
Doesn’t Washington have enough to do right now? The FTC is buzzing about regulating online advertising and the buzz is turning to... Read More
IAB Top 10 Stories for 2009
Top 10 news stories clicked by IAB SmartBrief readers over 2009 FTC releases guidelines for targeted ads (2/12) Top digital... Read More
Google Launches Real-Time Search
According to Mashable, Google’s launch of real-time search for the entire world is imminent. Already available in via clicking on any “Hot... Read More
Internet access from PC’s far outweighs consumer time with TV
It’s official (again). According to Integrated Media Measurment Inc (IMMI) Time spend online far outweighs time spend on TV. Consumers are voting... Read More
Disconnect between Advertiser desires for online Branding and Publisher Offerings
A study on “Building Brands Online” by Bain suggests there is a disconnect in the market of online display advertising between what... Read More
Go Rupert!
Rupert Murdoch is continuing to rally against Google in an effort to save the ailing newspaper industry, in which he is a... Read More