Use of Mobile for Health Info
Yahoo! and Nielsen Company reported 2010 usage of Mobile on health-related activity in the U.S.
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More
Trust Barometer 2011
Trust Barometer 2011. Pharma improving in the ranks for “Trusted” industries among consumers. Still nothing to write home about, but off the... Read More
Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
U.S. Supreme Court to Hear Case That Could Hurt Pharma Marketing
The states of Vermont, Maine, and New Hampshire are passing laws to make it harder to generate physician prescribing data for purposes... Read More
Pharma Ad Spend Down & Still Ranks Low
Pharma spending on advertising in early 2010 was less than the same time in 2009. Plus, as a category, Pharma ranks 10... Read More
Pew Study: Top Activities for U.S. Internet Users
The Generations 2010 study released by the Pew Internet & American Life Project 12/16/10 reports that “Look for Health Info” ranks as... Read More
Check out Nov-Dec PharmaVOICE
A couple EHSers are quoted in the Nov-Dec issue of PharmaVOICE. Check out what they have to say about industry trends and... Read More
Drug Companies Deserve More Respect
Bob Ehrlich, Chairman of DTC Perspectives, Inc., writes “Critics should think twice about lamenting how obscene drug company profits have been. If... Read More
HCP Ad Spending on the Rise
MM&M reports that expenditures for advertising to healthcare professionals rose during the first half of 2010. One notable stat is that the... Read More