Interview with R.J. Lewis
Hope you enjoy this interview conducted by CEOintroNet.com, a social networking tool for CEO’s. This interview provides a peek into our unique... Read More
Behavioral Targeting: “Do Not Track” Under Consideration
The White House wants a national “Do not track” policy – a digital version of the “Do not call” registry – and... Read More
Patients Prefer Health Media Sites for Medical Info
Patients prefer health media sites to user-generated content for medical info, says a survey conducted by Makovsky + Company, one of the... Read More
Pharma shouldn’t look at mobile as an ‘add-on’
John Vieira, senior director, marketing operations and strategic services, at Daiichi Sankyo advises pharma marketers: “Although strategy and insight must always remain... Read More
Moms & Smartphones
Smartphone usage by moms has risen 64% over the past two years and moms are 18% more likely than average to have... Read More
US Online Ad Spending Share by Industry
Pharma’s online ad spending still lags far behind many other industries and isn’t expected to grow much over the next several years.
What Physicians Want from Pharma
According to Manhattan Research’s ePharma Physician(R) v10.0, these are the top 3 service features physicians would like on a website from a... Read More
Study Reports Obstacles to Increasing Digital Advertising Spend
Digital and interactive is not the No. 1 priority for companies when it comes to advertising. That position still belongs to TV,... Read More
Use of Mobile for Health Info
Yahoo! and Nielsen Company reported 2010 usage of Mobile on health-related activity in the U.S.
80% of Internet Users Seek Online Health Information – iHealthBeat
Report by Pew Internet Project and California HealthCare Foundation cites health is the 3rd most common online activity. Most popular: searching on... Read More