Four digital trends among U.S. nurses
Nurses are no less active online than doctors, and their influence over patients is growing, but most pharma companies do not yet... Read More
Boomer Women Check Health Websites re: Rx
Forty-four percent of women research prescribed drugs using multiple sources before filling a script, according to a survey by agency GSW Worldwide’s... Read More
Four Search Engines Marketers Should Know About
You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in... Read More
4 SEO Things To Consider When Creating Content
When you’re considering your content development strategy for Search Engine Optimization (SEO), and how much effort to put into creating high-quality content,... Read More
What Kind of E-mail Marketer Are You?
There are all kinds of e-mail marketers. You probably know some yourself. While this list is by no means scientific, here are... Read More
Journal Ad Review: Down But Not Out
Since 2007 medical/surgical journals have begun seeing print advertising sales decline. In 2007, these publications saw a 4% reverse in revenue trends... Read More
Making Inbound Links a Priority
The right inbound links are a key factor in Search Engine Optimization. Here are some easy steps for taking 30 minutes a... Read More
Ways to get more than you pay for
These are some ways to turn one ad impression into more in order to get more value for your investment. Some of... Read More
Business Week Botches the FDA Interent Hearing Coverage
When the Twittersphere goes nuts (thank Fabio) on an issue, I guess big media stands up and finally notices. As the jobs... Read More