Pharma Advertisers: Are You Being Left Behind as HCPs Go Mobile?
Doctors and healthcare professionals historically have been slow to adapt to new technology, yet the benefits of using mobile advertising could change... Read More
MAY-2016 – Adopting Programmatic in Healthcare
Your Monthly Prescription for Ad Industry Updates | May 2016 Topics of the Month Review of the Annual Healthcare Communications Report 2016... Read More
Mobile Trends Holding Fast Q1 2015 – Q1 2016
In January 2016, eHealthcare Solutions published 2016 Benchmarks for U.S. Healthcare Publishers & Advertisers. The date range for the data in that... Read More
Review of the Annual Healthcare Communications Report 2016
The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from... Read More
Adopting Programmatic for Healthcare & Pharma Marketers
Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction... Read More
APR-2016 – IAB’s Primer for Publishers on Viewability
Your Monthly Prescription for Ad Industry Updates | April 2016 Topics of the Month AMM’s Upcoming Educational Meeting Covers Viewability Session 1:... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More
What is Considered Duplicate Content by Google’s Panda Algorithm?
What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One... Read More
MAR-2016 – Changes Afoot at Google
Your Monthly Prescription for Ad Industry Updates | March 2016 Topics of the Month Google Eliminates Right Rail PPC Ads There has... Read More
Google Eliminates Right Rail PPC Ads
There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop.... Read More