Agile is an approach to project management that aims to equip teams with the ability to deliver value faster and easier. Instead of one big project launch, Agile teams have much more control over the success of their campaigns by delivering in small, consumable increments where there is ample monitoring, so teams are able to effectively respond to change quickly.
It is no question the healthcare industry is rapidly evolving, especially in the post-COVID world. Our “new normal” has forced healthcare to rethink its organizational strategies, adopt new tools and technologies and improve ways of working to adapt to the present reality.
Agile is seriously picking up in popularity. According to a recent stat, at least 71% of U.S. companies are now using Agile and for good reason. Agile projects have a 64% success rate, while projects under more traditional ways of working have a 49% success rate.
A Brief History on Agile
Agile was a concept that originated in the software development world. Around 20 to 25 years ago, developers were faced with quickly evolving protocols as they struggled to anticipate what might be possible with the web. Since predicting what would work in the future was difficult, they needed to find an alternative to the traditional “waterfall planning process.” Agile practices were then born, which ultimately coined into the “Agile Manifesto.”
In practice, an Agile team’s core practices include a shift in mindset, experimentation, iteration and small releases, servant leadership, data-driven marketing, collaboration, and commitment to the “Agile Manifesto.”
To stay competitive in an industry that constantly increasing its demand of greater flexibility and adapting to changing customer needs, more and more healthcare companies should consider shifting their mindsets to Agile. Hire Digital Editorial offered 5 advantages of going Agile. We’ve broken them down below.
Agile Allows for More Flexibility and Adaptability
Two terms with different meanings, flexibility means to be easily modified while adaptability is the ability to cope in unforeseen, turbulent circumstances. In practice, every move a team makes are backed by data insights which allow teams to adjust accordingly, along with relying on market feedback. This is a process that boosts efficiency and effectiveness.
Agile Calls for Collaboration Across the Organization
Collaboration is a hallmark feature of Agile marketing. Agile promotes “free-flowing” collaboration where every team member, from social media to IT, should be able to collaborate effectively. To achieve maximum and easier cross-functional collaboration, organizations should welcome cross-functional meetings and equip teams with the right communication tools.
Agile is Committed to a Transparent Environment
It goes without saying that a lack of transparency is harmful for any organization, in more ways than one. It can severely impact the quality and value your organization strives for. Knowledge is power and without full transparency around a set of processes, team members cannot make good, informed decisions. An organization that is committed to transparency means all stakeholders can clearly see what actions have been taken towards achieving a common goal.
Agile and Measuring Outcomes
Two more key features of Agile marketing are experimentation and measuring results. Knowing what works (and what doesn’t) results in more effective campaigns. Data should be every organization’s best friend as it is the bridge to measuring success and opens the playing field on areas to improve upon.
Agile Boosts Morale and Satisfaction
It is well known that Agile organizations are highly motivated, more engaged, and more satisfied than more traditional ways of working. Why? Applying agile practices allow team members to know how to prioritize, empowers all teams with the right information, clearly align expectations, and celebrates along the way.
The advantages of going Agile in your organization are obvious. If you want to keep seeing better and better results, applying Agile ways of working are a sure way to reap those benefits and improve the morale and satisfaction within your organization overall – which will motivate your employees to keep striving for the very best.