Mobile Responsive Design – A Must Have in 2015 for Healthcare Publishers

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Mobile Responsive Design Whitepaper covers all of the aspects of responsive design including usage and advertising trends for mobile, how mobile works with ad creatives, responsive ad design, responsive ad serving, and key “how-to” implementations.

Here are a couple excerpts:

…With users accessing the web from a variety of devices (mobile, tablet, laptop, desktop, etc.) a responsive design site is no longer a “nice to have.” It is now a necessity in order to provide an optimal user experience to the widest audience. For example, a quick glance at web analytics for a site with 100,000 visitors in a one month period shows the site displayed on over 1,000 different types of mobile devices and over 1,000 different screen resolutions (source: EHS analysis)…

…A key benefit to responsive design is decreasing the amount of site maintenance by having only one site to update. With multiple sites or pages containing the same information, the maintenance of the site becomes more complex. Without a strict process of updating, pages can quickly become out-of-date or wrong. This could be highly detrimental to credibility, particularly on healthcare websites…

…Ad placement within the layout of the page is also important. If the ad is placed on the right side of the page, it will not appear in the mobile window unless the user scrolls far down the page. The first placement should be above the content; however, if the ad is a non-responsive 728×90, it will never have a chance to appear on a mobile browser. Therefore, the next most desirable placement is a 300×250 within the content section in the center or main column of the page. This will guarantee that the ad is shown even on the smaller smartphones. Placing a 300×250 or 300×600 on the leftmost column of the page close to the top is another viable placement, although it will not be seen until the user has scrolled past all of the content. The most undesirable position is on the far right column of the page as this will appear toward the very end of the page in a mobile browser…

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