Medical Device Promotion: Integrating Offline and Online Channels
Medical device promotion is an important part of the healthcare industry. It is the process of marketing a medical device to potential... Read More
The Dos and Don’ts of Using TikTok for Healthcare Marketing
TikTok has become one of the most popular social media platforms in recent years, and healthcare organizations are beginning to realize the... Read More
Online Ad Spend to Overtake TV by 2016
By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending. Wow. Interesting trends on mobile,... Read More
Check out Nov-Dec PharmaVOICE
A couple EHSers are quoted in the Nov-Dec issue of PharmaVOICE. Check out what they have to say about industry trends and... Read More
Google Insights for Search
Interesting tool from Google to better understand search query trends by volume, category, seasonality, geographic distribution, etc… Google Insights for Search.
No medical killer app for iPhone yet…
Viactivty analyzed top iPhone Apps in the Medical and Health category and provides some interesting insights here in terms of functionality they... Read More
Google Launches Real-Time Search
According to Mashable, Google’s launch of real-time search for the entire world is imminent. Already available in via clicking on any “Hot... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More
Media shift from print to online
The trend continues… In a Linked In/Harris Interactive Poll of 1,015 top executives at ad agencies and their corporate clients from June... Read More