Integrated ad units may impact branding more than ad size
A new Dynamic Logic study indicates that brand impact from online advertising may be less depending on ad size and more dependent... Read More
J&J Leads the Way
Pharma is often criticized for being laggards with respect to new media. In this case study, Ron Ploof documents the history of... Read More
73% Of Physicians say Pharma ePromotion is Equal or Superior to Traditional Face-To-Face
According to a recent study by SDI, with a summary published in MM&M communication with physician’s and their preferences on how and... Read More
Box Units Are High Performing Ad Unit
While this has been known for some time from a performance standpoint, here’s a study (not sure of the depth or details,... Read More
Advertisers Less Optimistic About Online?
According to this study, yes…. What do you think?
Is Online Advertising Heading For Negative Growth Too?
Article by Adotos citing a study showing there’s a good chance of anOnline Advertising Industry Sales Decline in first half of 2009.... Read More
Delivering ROI To Pharma Online
Comscore & Evoloution Road presented a compelling ROI study whereby using a test and control, they were able to measure a 5X... Read More