Ad Effectiveness: Above-the-Fold, Repetition Clicks With Users 07/25/2011
Study reveals what we already know and see everyday, but it helps to be reminded again from time to time… MediaPost Publications... Read More
Get beyond measuring click-thru rates (CTR)
: TOMORROW FOCUS and comScore Announce Results of Brand Advertising Online in Germany Study at DLD Conference; Low Click-Through Rates Lead to... Read More
Internet Bumps Trade Publications
Interesting data from a Starch Information Sources study sponsored by the Canadian Business Press. Shows the impact the Internet has had on... Read More
Importance of Being on Page One SERP’s
iCrossing just released a study analyzing natural search results for non-branded keywords and found that more than 95% of all site traffic... Read More
How Display Advertising Improves Performance of Search
Several studies have been done on how online display advertising improves the performance of both organic search (gets people searching for your... Read More
Ad Network Adoption on the Increase
Reports of the death of ad networks are greatly exaggerated… See this recent study of media planners and buyers citing wider use... Read More
Online Advertising continuing to grow at the expense off-line
A Round2 Communications Study of 8,500 senior advertising, marketing & communications executives found that 72% of Advertisers see more digital spending in... Read More
Will Twitter Last?
The latest data suggests traffic to Twitter is on the decline. I think measuring the site, misses the point and I think... Read More
Is the banner ad “click” dead?
A new study by Comscore cites that only 8% of Internet users make up 85% of all banner ad click-thrus. Furthermore, half... Read More
Physician Use of the Internet
Physicians continue to embrace online medical journals and handheld devices and continue to spend increasing amounts of their time online for professional... Read More